Executive Overview
What changed, what is at risk, and what deserves attention now.
Comparison
Previous period (2026-06-19 to 2026-07-18)
Previous period (2026-06-19 to 2026-07-18)
Revenue
MYR 2.42M
+1.2%
vs previous periodGross profitMYR 1.50M
+0.0%
vs previous periodGross margin62.0%
−0.7 pts
vs previous periodAverage basketMYR 170.14
+7.9%
vs previous periodInventory at riskMYR 345k
13 pairs
vs previous periodActive alerts8
4 critical
vs previous periodForecast versus target
iForecast
MYR 2.59M
MYR 2.37M – MYR 2.80M
Target
MYR 2.51M
Forecast MYR 84,679 above target
Point estimateLower–upper boundTargetModel v2.4.1
Inventory at risk
iStock-out risk valueMYR 345,313
13 SKU–location pairs below their replenishment lead time, worst at Kota Kinabalu, Sabah.
Excess stock valueMYR 255,979
2 pairs above the 45-day excess threshold, led by SK-005 at Central Distribution Centre.
Confirmed inboundMYR 463,708
Approved purchase orders and transfers arriving inside the window. Drafts are never counted.
Active alerts
i4Critical
2High
1Medium
1Low
Current campaign
iPayday 15% off Serum · Aug · in flight
Incremental revenueMYR 55,212
Incremental gross profit−MYR 12,480
Revenue uplift+21.2%
This campaign sells more at a worse margin. The next serum campaign should be a bundle or gift-with-purchase rather than a straight discount.
Campaign detail